Project Margin Calculator
Calculate gross margin and markup from cost and price.
About the Project Margin Calculator
Calculates the gross margin and the equivalent markup for a project from its cost and selling price.
$$ margin = \frac{price - cost}{price}\times 100 $$
How to use this calculator
- Enter the product cost, which is what you paid to make or buy the item.
- Enter the selling price, which is what you charge the customer.
- The calculator finds gross margin using the price and cost.
- It also helps you see markup, which compares profit to cost.
The formula explained
Gross margin tells you what percent of the selling price is profit. The formula is \(margin = \frac{price - cost}{price} \times 100\), and it uses the difference between price and cost.
- margin = gross margin as a percentage
- price = selling price of the product
- cost = cost to make or buy the product
Step by step method
- Subtract \(cost\) from \(price\) to find the profit amount.
- Divide that profit by \(price\).
- Multiply by \(100\) to convert the result to a percent.
Worked example
Problem. A shirt costs \(\$18\) to make and sells for \(\$30\). Find the gross margin.
- Find the profit: \(30 - 18 = 12\).
- Divide by the selling price: \(\frac{12}{30} = 0.4\).
- Convert to a percent: \(0.4 \times 100 = 40\).
Answer. The gross margin is \(40\%\).
Tips and common mistakes
- Gross margin uses selling price in the denominator, while markup uses cost in the denominator. They are not the same thing.
- Make sure you enter cost and price in the correct order, because switching them changes the result.
Frequently asked questions
Margin vs markup?+
Margin is profit ÷ price; markup is profit ÷ cost, markup is always the larger number.
What margin should I target?+
It varies by industry; many service firms aim for 20 to 50% gross margin.
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